Staying Cool in a Heatwave

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Published on: Saturday July 11, 2026

We are experiencing more intense heatwaves and it can be a challenge keeping cool. Wise choices of clothing and fabrics can really help.

Natural fabrics such as cotton, linen, bamboo and lightweight viscose will help keep us cool in hot weather and are ideal choices.

Synthetic fabrics such as viscose, polyester, acrylic, rayon and elastane retain heat and moisture so are better avoided during heatwaves.

Wearing looser fitting clothing rather than tight fitting clothing will feel much more comfortable but always remember to balance the clothing lines to complement your height, scale, proportions and body shape.

Lighter coloured fabrics will reflect the sun better so opt for lighter colours in your colour palette for hotter summer days.

Get in touch for more advice on navigating your personal style and image in a heatwave.

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